Tweeting and retweeting can be a thoughtless act, but not when Diet Coke's involved. To celebrate 33 years of Diet Coke’s great, unchanged taste, we thanked 33 of Diet Coke's biggest fans by retweeting them in surprising and clever ways.
Working with acclaimed typographers, illustrators, and designers, we took 33 of our fans most loving words and turned them into beautifully crafted pieces of artwork that we placed everywhere and anywhere we could.
From a massive ice sculpture to one-of-a-kind retweeting flip-flops to our 70-foot long consumable Diet Coke sculpture, we showed Diet Coke fans how much we cared for their love by making every retweet, extra special.
Mornings are hard. That's why it's important to celebrate even the smallest victories we achieve before noon.
For one week starting in January 2014, we created a socially-driven interactive storefront in Manhattan to increase awareness of the belVita's #MorningWin campaign. We took over a loft space and filled it with body scanners, green-spandex suits, Makerbot printers and many, many cans of gold spray paint. Then we 3D printed custom trophies for select fans who tweeted their #MorningWin. All #MorningWin tweeters received digital trophies that were shared back in real-time.
In 2001, the Bratz became a billion dollar company by creating mainstream dolls that celebrated different ethnicities and opposed the stuffy, white Barbie dolls.
In 2015, we were tasked with rebranding the Bratz to appeal to a new generation of children. We wanted to encourage girls to embrace their individuality, express themselves creatively and of course have fun with their friends.
To show the world what it means to be a Bratz, we produced an international TV campaign, created an interactive Bratz app and released rich social media content.
The Bratz Manifesto
The Bratz are all about creativity, confidence, individuality, self-expression and diversity.
The Bratz believe in thinking for themselves, creating the things they dream up, and making every day an absolute adventure.
The Bratz love tackling problems creatively, living in the moment, and thinking outside the box.
And, yes, the Bratz will need 17 jars of glitter paint to do this. And no, their masterpiece will not be the same without it.
The Bratz love collaborating with their best friends. After all, 2 heads are better than one. And 5 heads? Well, who knows what that could accomplish.
Don't be a doll, be a Bratz.
Bratz Anthem Spot
belVita #MorningWin Swag Shop
Advertising on TV is expensive. Advertising online is not. That's why we created the belVita #MorningWin Swag Shop: an online store open for one week only, where belVita fans could win amazing prizes by tweeting their #MorningWin from 9-1pm EST.
We created over 90 mini-commercials to promote each new swag item, a few of which you can view here.