Airbnb Icons

After the runaway success of the Ken's DreamHouse stay took over the internet, Airbnb came back to Hogwash Studios with a bigger ask: turn the pop culture program into a category in the app in less then 5 months and help us make the content that will run wild online. The Icons launch was the most successful launch in Airbnb since its IPO leading to 45k+ global news stories, 1 billion impressions, millions of new app downloads and 4 Cannes Lions.

As Co-Founder and Executive Creative Director of Hogwash Studios, I built the plan and scaled the business to meet the moment. That meant expanding to a team of 40+, hiring and directing senior producers, EPs, coordinators, creative directors, art directors, copywriters, and designers, and internal staff to support. I oversaw all global creative, production, and post-production across all 10 projects and the 18 projects over the year. Together, we delivered photo and video content for organic social, product, and press packages worthy of the experiences themselves.