Blueland Mom-Clean

We partnered with the team at Gus to bring Blueland’s first-ever 360 brand campaign to life. Inspired by founder Sarah Paiji Yoo, the campaign highlights their sustainable, non-toxic products as a safer alternative to traditional household cleaners. A new standard of clean. Not just clean, mom-clean. Inspired by 1990s music videos, we filmed the national TV and social campaign social directing influencer talent as our — dad-moms, plant-moms, cat-moms, and mom-moms — helping the team launch by Earth Day.

Role

Director / Executive Producer

Credits

Client: Blueland
Agency: Gus
Production Company: Hogwash Studios
Music: Found Objects