DEVOUR TRADITION

Caviar was a food of the people before overfishing led it to become a food of the elite.
Pearl Street Caviar is bringing world class roe back to a new generation at an affordable price point.

As part of the Devour Tradition launch, we invited people to eat caviar however they please. The truth is, there is no ‘right’ way to eat caviar. Caviar is best enjoyed with the ‘proper’ utensil—even if that’s a spoon attached to your fingernail. Pearl Street Caviar partnered with nail art influencers Narina Chan, Candice Idehen, and TeAra DeBerry to launch a social giveaway to encourages fans to show the world how they caviar by creating their own #nailutensil inspired by our film.