Light Up Your Night
To celebrate the new Spotlight feature, Uber took over the Miami skyline with an experiential light show triggered in-app. All riders had to do was book a ride, tap the Spotlight feature, and wait as the activation came alive to light up the night. Each experiential Spotlight was visible over 3 miles away—making riders easier than ever to find—and bringing the feature’s benefit to life in a fun, splashy way.
Concept / Creative Lead