Tweeting and retweeting can be a thoughtless act, but not when Diet Coke's involved. To celebrate 33 years of Diet Coke’s great, unchanged taste, we thanked 33 of Diet Coke's biggest fans by retweeting them in surprising and clever ways.

Working with acclaimed typographers, illustrators, and designers, we took 33 of our fans most loving words and turned them into beautifully crafted pieces of artwork that we placed everywhere and anywhere we could.

From a massive ice sculpture to one-of-a-kind retweeting flip-flops to our 70-foot long consumable Diet Coke sculpture, we showed Diet Coke fans how much we cared for their love by making every retweet, extra special. 

Retweets of Love was shortlisted at One Show and D&Ad. The campaign was one of Creativity-Online's picks of the day and was also featured in Adweek, PSFK, The Drum, and Ads of the World, Trendhunter.

Role: Concept/Writer