The Ride & Dine Bus

To launch the Uber Visa Card's best-in-class dining benefit, we created the Ride & Dine bus—a double-decker restaurant on wheels with a menu that changed based on its destination. Celebrity chef, Alex Guarnaschelli, crafted three unique menus that over a hundred tops riders enjoyed aboard. Over the course of three days, the bus made three stops. At each stop, a new menu was unveiled with dishes to reflect local flavors. Following launch, the Ride & Dine Bus was integrated into an exclusive access program available  for card members and has made stops in Austin and San Francisco.

Press

Adweek Pick of the Day

Awards

  • Best Mobile Marketing Campaign at Event Marketer’s Ex Awards, 2018

  • Nominee for the Best Launch in Advertising category at the Webby Awards, 2

Role

Creative lead/Concept/Copywriter