The Ride & Dine Bus
To launch the Uber Visa Card's best-in-class dining benefit, we created the Ride & Dine bus—a double-decker restaurant on wheels with a menu that changed based on its destination. Celebrity chef, Alex Guarnaschelli, crafted three unique menus that over a hundred tops riders enjoyed aboard. Over the course of three days, the bus made three stops. At each stop, a new menu was unveiled with dishes to reflect local flavors. Following launch, the Ride & Dine Bus was integrated into an exclusive access program available for card members and has made stops in Austin and San Francisco.