Mornings are hard. That's why it's important to celebrate even the smallest victories we achieve before noon.
For one week starting in January 2014, we created a socially-driven interactive storefront in Manhattan to increase awareness of the belVita's #MorningWin campaign. We took over a loft space and filled it with body scanners, green-spandex suits, Makerbot printers and many, many cans of gold spray paint. Then we 3D printed custom trophies for select fans who tweeted their #MorningWin. All #MorningWin tweeters received digital trophies that were shared back in real-time.
Wired wrote about the shop.